During its annual Worldwide Developers Conference, Apple showcased upcoming OS upgrades for its devices. The tech giant emphasized the arrival of a smarter Siri, enhanced Apple Intelligence capabilities, and robust parental oversight features.
It was revealed that the new Siri AI will operate across iPhones, iPads, Macs, Apple Watches, and Vision Pro headsets. Apple claims the advanced assistant can tap into personal data to locate messages, emails, and photos. Additionally, it can execute tasks spanning multiple applications while ensuring user privacy remains intact. A dedicated Siri application will allow users to review past interactions and create new conversations, with history synced privately via iCloud.
The upcoming Apple Intelligence upgrade is set to bolster everyday applications. The Photos app will see improved editing tools, Safari gets better multitab navigation, and both Messages and Mail gain communication enhancements. Image Playground also receives innovative creative options under the Apple Intelligence umbrella.
For families, the software introduces refined parental controls. When setting up a child account, parents can now preselect permissible apps and determine which ones can be added later. Age-based protections are automatically applied. Communication safety features let parents approve new contacts and intervene when explicit content appears. A redesigned Screen Time presents usage data more clearly, offering daily limits for categories like Entertainment, Games, and Social Media. These limits can be based on expert recommendations and scheduled for specific times. A new website with family safety resources has also been launched.
Performance improvements are another highlight. Apple says iPhones and iPads will launch apps up to 30% faster, photos load 70% quicker after capture, and AirDrop transfers speed up by 80%. External drive browsing on iPad reportedly sees a fivefold speed increase. Search has been rebuilt for better stability and efficiency, with Mail using a new ranking system for more relevant results. Network switching between cellular and Wi-Fi is also smoother.
Despite these announcements, Apple’s stock (AAPL) closed at $301.54, down 1.89%. After hours, it slipped further to $300.67. During the trading session, the stock briefly rose above $315 before a sharp midday decline drove it below $310. Heavy volume accompanied the afternoon selloff, pushing the price near the session low of $300.67.