BBVA is taking a massive step in artificial intelligence by extending OpenAI’s ChatGPT Enterprise to its entire global workforce. The Spanish bank, which initially rolled out the platform to 11,000 employees, will now provide access to all 120,000 staff members across 25 countries. This move marks one of the largest generative AI deployments in the banking industry.
Under the expanded multi-year agreement, BBVA will leverage OpenAI’s technology for a wide range of applications, including customer service, risk analysis, software development, and internal productivity enhancements. The bank aims to integrate AI deeply into both customer-facing and back-office operations. Early results from the initial rollout showed that employees saved nearly three hours per week on routine tasks, with over 80% of users engaging daily.
BBVA has already launched an AI-powered assistant named Blue, which helps customers manage accounts and perform banking tasks through natural language. The bank is also exploring ways for customers to interact directly with banking products via ChatGPT. This partnership follows a similar strategic deal between OpenAI and Visa, announced a day earlier, focusing on AI-driven commerce and payments.
OpenAI emphasized that BBVA’s commitment demonstrates how a major financial institution can adopt AI rapidly and at scale. The bank will work closely with OpenAI’s product, research, and technology teams to develop custom AI agents tailored to its systems. Additional training programs will support adoption across departments. As OpenAI prepares for a potential IPO, this deal adds to its growing roster of enterprise clients, which includes Deutsche Telekom, Virgin Atlantic, and Accenture.