The Lagos State Consumer Protection Agency (LASCOPA) has issued a strong warning to businesses across the state, cautioning them against the use of misleading prices and hidden costs in advertisements. In a statement released on Monday, the agency’s general manager, Afolabi Solebo, expressed concern over the rising trend of entrepreneurs advertising goods and services at attractive rates, only for consumers to encounter unexpected charges or conflicting terms at the point of sale.
Solebo emphasized that such practices erode consumer trust and violate established consumer protection laws. He stressed that all advertised prices must be transparent, accurate, and all-inclusive, and that businesses have an obligation to present pricing clearly to avoid confusing or deceiving buyers. The agency warned it will not tolerate tactics like unclear pricing, fake discounts, or bait-and-switch schemes designed to lure unsuspecting customers.
Additionally, Solebo cautioned businesses running promotions, discounts, or raffle draws to avoid ambiguous phrases like “while stock lasts,” unless clearly defined, as such terms may infringe on consumer rights. He urged businesses to specify the exact duration of offers, including start and end dates, along with all associated conditions. The general manager reiterated that non-compliance with fair pricing and advertising rules is an offense under the Lagos State Consumer Protection Law, particularly the “right to be informed,” and will result in penalties, sanctions, and possible prosecution.
LASCOPA called on all business owners—including supermarkets, online vendors, automobile dealers, electronics stores, service providers, and retailers—to review their pricing and advertising practices to ensure full legal compliance. Consumers are encouraged to report instances of misleading pricing or false advertisements through the agency’s official complaint channels. LASCOPA reaffirmed its commitment to safeguarding consumers and fostering a fair, transparent, and competitive marketplace in Lagos State.