In a bold move amid the current market downturn, Strive Inc. has significantly expanded its Bitcoin reserves. The Nasdaq-listed firm disclosed the acquisition of 2,500 BTC between May 23 and June 1, 2026, bringing its total holdings to 19,000 Bitcoin. This strategic purchase, averaging $74,092 per coin including fees, represents roughly $185.2 million added to the company’s digital asset portfolio.
The filing with the U.S. Securities and Exchange Commission on June 2 revealed not only the increased Bitcoin position but also a strengthened cash reserve, which rose to $137.3 million from $93.3 million. Investor confidence may be further bolstered by the fact that Strive maintains no short-term or long-term debt, underscoring a prudent balance sheet management.
CEO Matt Cole highlighted the company’s robust liquidity, noting that cash was increased to sustain an 18-month dividend reserve. The acquisition occurred while Bitcoin’s price slid below key support levels, a contrast to the bullish stance taken by Strive. In a separate development, the firm announced plans to elevate its at-the-market (ATM) programs by $2.1 billion each, potentially unlocking new financing avenues without immediate capital raises.
Analyst Mark Palmer of Benchmark initiated coverage on Strive with a Buy rating and a $32 price target, suggesting a potential upside of over 90% from current levels. This confidence comes despite a 3.59% drop in the company’s Class A common stock amid market turbulence. Meanwhile, other major Bitcoin holders like Strategy have been reducing their positions, selling 32 BTC for $2.5 million at an average price of $77,135 per coin.
Strive’s dual focus on a Bitcoin treasury strategy and an operating business through its acquisition of Semler Scientific positions it uniquely in the market. With enhanced cash reserves and no debt, the company appears well-prepared for future volatility, even as it expands its digital asset footprint. The sequence of events—buying during a dip, increasing ATM capacity, and gaining analyst approval—collectively paint a picture of a firm doubling down on its crypto conviction.